Tweeting For A Cause: Blame Drew’s Cancer
Next time you have a bad day just Blame Drew’s Cancer.
Drew Olanoff was diagnosed with cancer on May 20th, 2009. Instead of giving up like many would, he has turned to social media to help increase awareness in an attempt to raise money for Livestrong. The basic idea is that when something goes wrong just pause for a moment and take that energy to write a tweet using the hashtag #BlameDrewsCancer. The idea is to have sponsors that will donate $1 for every participant.
To top things off, Drew has taken his effort to the next level announcing that he will be auctioning off his Twitter user name, @drew ,and donating the money to the Livestrong cause. Who would be interesting in paying money for a Twitter username? Drew Carey has indicated that he will pay as much as $100,000.00 for the name.
A great case study for using Twitter if you ask me.