I Don’t Have Time for Social Media – Scotty’s Brewhouse Does!
I don’t have time for social media.
It’s the easiest excuse in the book. It’s also the most popular excuse. It all has to do with attitude and the way you look at social media. If you look at it as just another thing to do and think about everything else you have to do in your already busy life, then you probably don’t have time. But if you look at it as way to manage your online reputation while generating more leads and more business for your company, then it’s a little easier to find time. Break down your daily schedule instead of being overwhelmed by thinking about everything at once – then you will find that you really do have time.
As I am talking with other people that are considering a social media strategy, it helps to have some local examples in the Indianapolis, Indiana area of business owners using social media effectively. One of my favorite case studies of a very busy business owner that still finds time for social media is Scott Wise at Scotty’s Brewhouse. He is all over social media and is connecting with his customers in a very special way. The bottom line is that his hard work is paying off. Every Scotty’s location in the Indianapolis area that I have been to over the past year (and believe me I frequent all locations regularly) is always PACKED. It doesn’t matter if it’s lunch or dinner…day or evening. And I know that a large portion of this success is due to Scotty’s use of social media. I know this because I have heard him say it and seen him write it…and he wouldn’t continue to invest the time in it if it didn’t work.
Next time someone tells you they don’t have time for social media have them check out Scotty’s online efforts. Then have them read the below quote that Scotty shared as part of the description for his upcoming Blog Indiana session on “10 Twitter Tips and Tricks.”
“I don’t have time.” “There is no value for my company.” “It is just a stream of garble and garbage.” I have 600 employees, 7 restaurants, twin 1 years olds and a 3 year old. No excuses. If I can make it work, you can too. I will show you how… with value to you and/or your company.
I also encourage everyone to check out Blog Indiana coming up in August and be sure to stop by Scotty’s presentation. I know it’s going to be great!