Social Media Case Study: IndyLink.com
Here are some common questions I am asked on a daily basis:
Does Social Media really work?
Can Social Media actually improve my business?
Do you have any examples?
How do you prove it?
While the below article may be a little bit of shameless self promotion, my hope is that you will learn from it, share it, and be able to utilize this example as another selling tool to help grow your business as well. Oh yea, and don’t forget to sign up for IndyLink if you are a Greater Indianapolis Chamber of Commerce Member.
Begin article from the Fusework Studios Web site:
As the GICC’s Internet Marketing partner, Fusework Studios is continually generating new ways for the Chamber to stay connected to their members. As social networking sites have grown in popularity in recent years, Fusework Studios began developing a way for Chamber members to capitalize on the networking opportunities available to members of the Chamber of Commerce. The result was IndyLink – a forum for Chamber members to post jobs, have access to exclusive RFPs, learn about volunteer opportunities and connect with one another on a level never before offered to members of a chamber of commerce. “We wanted to create an online community for the Indianapolis Chamber that wasn’t just about generating “friends,” but one that would actually provide a tangible benefit to Chamber members,” said Bruce McClain, President of Fusework Studios. “Indylink.com has opened the door for these opportunities.”
As the only chamber in the state with an online professional network, the GICC continues to lead the pack as one of the most forward thinking innovators among chambers of commerce nationwide. Julie Grice, VP of Communications and Marketing for the Chamber stated, “In terms of ROI, within the first 36 hours of indylink.com going live we saw more measurable leads from indylink.com than had been generated in all of 2008.”
The Greater Indianapolis Chamber of Commerce is a not-for-profit, member-based organization founded in 1890 by Colonel Eli Lilly and a group of Indianapolis business leaders. Today the Chamber has more than 4,200 members who gain access to Indianapolis’ premier networking events and advertising audience, are able to build brand awareness through event sponsorships and benefit from local economic and demographic data and resource materials. The members’ 300,000 plus employees save with member discounts from health care to office supplies to car purchases. The Chamber also works to ensure that local laws and regulations encourage business growth and investment in central Indiana. The Chamber is the voice of progress and improvement for the central Indiana business community
Fusework Studios is a premier creative house specializing in Web development & Internet marketing, film & video production and managed IT support services to private, public and nonprofit organizations. Fusework Studios, with offices in Indianapolis and Muncie, has been the recipient of numerous Telly, Addy and Emmy Awards for their innovative work. Fusework Studios is a division of Rutter Communications Network, a 21-year-old privately held, multi-media company.