Qdoba Email Marketing Case Study
A Few days ago, I added an email marketing case study featuring a McAlister’s Deli email piece I received. Overall, I considered this particular email campaign to be very good.
Today, I would like to share an email marketing case study on Qdoba that I consider to be very bad. This particular case study is a series of two emails that were directly connected- one being an apology for the other. Below are the screen shots from each email along with my analysis:
Email Subject Line- While this is attention-grabbing, I still have no idea what is behind the email or why I should open it.
Design- No design at all to this email. Simply text. Nothing stands out other than one link. It appears as if not much time was spent in planning this campaign. I am surprised I even read it.
Incentive- While this is a decent offer, it is still not enough to make me want to redeem any type of coupon. Then the follow-up email tells me this was accidentally sent to me and I cannot even use this special offer. HORRIBLE. Suck it up and honor the offer…it was Qdoba’s mistake, mine.
The Message- Probably THE most confusing email I have ever received. I am still not sure exactly what Qdoba’s intention behind this email was, but the whole email seems to be a mess.