Learning About Your Customers: A Coca-Cola Case Study
The next time you are thirsty for a Coca-Cola, you may have the option to pick from 100 flavors from its new Interactive Freestyle Soda Fountain! And in doing so, Coca-Cola is going to gather some valuable information about your taste and how they can market to you more effectively. Not only will this “fountain of the future” deliver a perfectly mixed drink (even letting you combine flavors) , but it is going to find out popular locations, peak times that people are thristy for Coca-Cola, and other important data about how consumers prefer their drink. Very cool! These machines are currently being tested in Georgia, California and Utah. By the end of the summer an additional 60 test dispensers will be placed throughout the country. This is something I just had to pass along because I think it will be a true marketer’s dream. You have wonder – How will technology continue to change allowing us to gather more and more information about how consumers prefer our products?
Check out the video below for an up-close look at this “fountain of the future.”