Google Search Your Name – Do You Really Own It?
Go ahead…do a Google search for your name.
Now ask yourself: Are you happy with the results? Were there any relevant results?
Okay, now Google search your company’s name. Ask yourself the same questions.
Question: What is the point of this excercise?
Answer: To many people this is who you are, like it or not.
- When you apply for a job odds are the HR department will do a Google search and review the results as part of a background check.
- When a potential customer is deciding if they are going to work with you or not, they are probably going to do a Google search on you and your company.
- People even do a Google search before they decide if they really want to be your friend or go on a date. Another form of a background check.
Unlike keywords such as “cell phones” or “cars” your name and company name are something you can realistically own (in most cases). This is very important to your brand and your company’s brand. It is also very interesting to note how many of your search results are social media profiles. In my particular case, Facebook, LinkedIn and Smaller Indiana are all on the first page of results. This is an important extension of extension of your name and brand as well.
So ask yourself: Do you really own your name online? If you do not or if you are unhappy with the results – what are you going to do about it?