Google 2012: 4 Things Worth Doing Now from Matt Cutts
Matt Cutts, Head Quality Control Engineer at Google, gave a good preview of some changes to expect from the search engine giant in 2012 at PubCon earlier this month.
Let me quickly recap Matt’s preview of the future of Google:
1. Better Page Understanding – following up with the Panda updates, Google will continue to understand the value of an author and quality content vs. sites that simply scrape content from other sources. More credit will be give. To authentic, valuable content.
2. More Personal Search – while some SEOs complain about not being able to see keywords sending traffic from those searching while signed into their Google account, Matt made it very clear that users want more personal and private search options, so they will continue to move that way.
3. Better Tools for Searchers – Google will continue to roll out new tools to help serve its end user – whether it be more privacy options or more influence from social media sites such as Google Plus.
4. Communication and Transparency – Google has made major strides with its blog and YouTube channel (among other things) and will continue to be as open as possible about changes that are on the horizon.
5. Sending Info to Google – Rumor is Matt carries around a notepad and will literally write down any issues that are brought up at conferences like PubCon to address with his team. In addition to that, he made it very clear that Google WANTS to be notified if you feel a site has been penalized unfairly or if you have another concern. There will continue to be ways to reach out to the Google team for assistance.
So, how do you stay in the loop on all of these changes?
Here is a slide from Matt Cutts at PubCon with 4 things worth doing now: