In a recent meeting with one of our long-time clients, Jay-Crew Landscape, Inc. the owner came to me looking for a new idea to create some buzz.  He wanted something fresh and something he had never done before.  He was tired of doing the same thing and getting the same results.  My first thought was to do some type of landscaping makeover.  We covered some of the basics.  He liked the idea and gave us the chance to run with it.  Here is what we came up with:

Green for Green Sweepstakes

Overview: You get “green” cash value in the amount of $1,000.00 to apply toward a “green” landscaping service that meets your particular needs.  No purchase is necessary.   You need only provide some basic contact information to enter and live within 60 miles of Muncie, IN.  Short.  Simple.  Sweet.

I will be posting additional blogs taking a closer look at this case study combining social media marketing and email marketing, but the main point of this post is to encourage you to register for the Green for Green Sweepstakes and/or share with someone you think might be interested.  This is a great opportunity for those that have been ignoring their landscaping all summer or those that just need a few final touches.

Visit GreenForGreenSweepstakes.com or just click on the graphic below to register now!

The Complete Internet Marketing Lifecycle

Don’t Forget Conversion

Blog Indiana – Day 1 Digest and Blog Indiana Day# 2

Social Media Advertising – Nausea, Heartburn, Indigestion…

One person may be ready to go right now with a Web site or Internet marketing strategy – they can now contact us to set up a meeting over coffee and we will pick up the tab.

Someone kind of “on the fence” can contact us to receive a web site evaluation.

Other visitors may simply want to gather information on email marketing or Search Engine Optimization.  They can do that now as well. 

We will continue to work on these CTA’s to see how our inquiries are affected.  The next step is customized landing pages for each of the different buttons.  I will continue to keep you posted as I hope this blogging CTA case study will be valuable to you as well.

Fusework Studios Testimonial Demo from Fusework Studios on Vimeo.

While the below article may be a little bit of shameless self promotion, my hope is that you will learn from it, share it, and be able to utilize this example as another selling tool to help grow your business as well.  Oh yea, and don’t forget to sign up for IndyLink if you are a Greater Indianapolis Chamber of Commerce Member. 

Begin article from the Fusework Studios Web site:

Fusework Studios announces the launch of indylink.com, the Greater Indianapolis Chamber of Commerce’s (GICC) new professional network. Members of the GICC can register at www.indylink.com.

As the GICC’s Internet Marketing partner, Fusework Studios is continually generating new ways for the Chamber to stay connected to their members. As social networking sites have grown in popularity in recent years, Fusework Studios began developing a way for Chamber members to capitalize on the networking opportunities available to members of the Chamber of Commerce. The result was IndyLink – a forum for Chamber members to post jobs, have access to exclusive RFPs, learn about volunteer opportunities and connect with one another on a level never before offered to members of a chamber of commerce. “We wanted to create an online community for the Indianapolis Chamber that wasn’t just about generating “friends,” but one that would actually provide a tangible benefit to Chamber members,” said Bruce McClain, President of Fusework Studios. “Indylink.com has opened the door for these opportunities.”

As the only chamber in the state with an online professional network, the GICC continues to lead the pack as one of the most forward thinking innovators among chambers of commerce nationwide.  Julie Grice, VP of Communications and Marketing for the Chamber stated, “In terms of ROI, within the first 36 hours of indylink.com going live we saw more measurable leads from indylink.com than had been generated in all of 2008.”

The Greater Indianapolis Chamber of Commerce is a not-for-profit, member-based organization founded in 1890 by Colonel Eli Lilly and a group of Indianapolis business leaders. Today the Chamber has more than 4,200 members who gain access to Indianapolis’ premier networking events and advertising audience, are able to build brand awareness through event sponsorships and benefit from local economic and demographic data and resource materials. The members’ 300,000 plus employees save with member discounts from health care to office supplies to car purchases. The Chamber also works to ensure that local laws and regulations encourage business growth and investment in central Indiana. The Chamber is the voice of progress and improvement for the central Indiana business community

Fusework Studios is a premier creative house specializing in Web development & Internet marketing, film & video production and managed IT support services to private, public and nonprofit organizations. Fusework Studios, with offices in Indianapolis and Muncie, has been the recipient of numerous Telly, Addy and Emmy Awards for their innovative work. Fusework Studios is a division of Rutter Communications Network, a 21-year-old privately held, multi-media company.