Case Study: Using Twitter for Businesses – Dick’s Sporting Goods
Dick’s Sporting Goods is in the midst of a Dick’s Sporting Goods $100 Gift Card Twitter Giveaway and it looks like they are getting the hang of social media strategies for business. For me, it is always refreshing to see large brands rewarding customers through social media campaigns that will go far beyond the gift cards they are giving away. Here is the idea:
- Dick’s will be giving away a $100 Gift Card on Twitter every day for 50 days in a countdown until the Fall season – follow Dicks Sporting Goods on Twitter to stay up to date
- Twitter users are required to post a tweet (or many tweets) in an @ reply to @dickssportcmo telling the twitosphere what they would do with the $100 Gift Card and why
- They will be automatically entered into the drawing by doing so and each day the previous days winner will be announced. From that time they have 48 hours to DM Dick’s their mailing address to receive the gift card.
The idea is great. People sharing what they like at Dick’s Sporting Goods all over Twitter. This will result in more followers, increased brand awareness online and offline, as well as giving people ideas on things to buy at Dick’s. Sure they are giving some money away, but the overall amount money that will be taken in through this campaign will go on for a long time after it’s through. Don’t you agree?