Is Your Online Marketing Strategy Too Complicated?
Last week, I attended PubCon in Las Vegas. For those of you that aren’t familiar with PubCon, it’s one of the biggest search and social media conferences in the country. It features presentations from some of the top names in the industry such as Google’s own Matt Cutts.
With so many sessions over a 3 day period, it can be hard to keep everything straight. It’s for this reason that I really enjoyed the presentation from Sean Jackson with Copyblogger. Coppyblogger has grown to be one of the best online marketing blogs on the web, frequently writing about content optimization for search. The beautiful thing about Copyblogger Media’s success is that they follow a very simple plan for driving traffic to their website and have two clear conversion goals for site visitors.
The three primary social networks of choice for Copyblogger are: Twitter, Facebook and Google Plus. They use these social media sites to drive traffic to their website and grow their following. Once the visitor arrives at the site, the two conversion goals are clear – subscribe to the blog via an RSS feed or sign up for updates via email.
Copyblogger uses the Internet Marketing for Smart People free 20 part series to instantly build value and credibility for all new subscribers. Educating visitors first and selling later. It’s the way things should be!
Take a look at the slide from Sean Jackson’s PubCon presentation below. What do you think of this Online marketing strategy?
Check out the Copyblogger website and pay close attention to their headlines. Brian Clark and company write some of the most magnetic headlines that convert visitors.
Note: This is my first post done entirely on my iPhone 4S. I apologize for any formatting or spelling mistakes. Thanks for reading!