Very nice summary. I think it’s important for people to visualize how things go viral, and your synopsis does that.

You and I are both trying to take powerful phenomena like viral marketing and translate them into procedures that others can follow: Make it unexpected. Make it memorable. (Memorable is the word I used in my blog, but “unexpected” is just as critical.)

If you’re interested, I’d like to continue to check out each other’s blogs, and to see if there are more specific ways for us to work together. My WordPress blog is http://www.LivingWidgets.com. The post on Jill and Kevin’s wedding is under Model #56.

I look forward to hearing back from you.

Thanks!

Highest regards,
Ed