When A Video Goes Viral: JK Wedding Entrance Dance YouTube Video

Here is a day in the life of the Wedding Dance video on YouTube becoming viral sensation:

The JK Wedding Entrance Dance video is posted on YouTube…people begin talking and sharing the link

A popular blog, Outspoken Media, posts a blog titled The Power of the Unexpected

That post gets Tweeted and Retweeted

It also gets Dugg until it’s on the first page of Digg

A co-worker sees the link, it brightens the day and he must share with his staff

Several staff members Tweet about it…it gets Retweeted

Others share it on Facebook as well, friends on Facebook see it and it gets reposted – It even has it’s own Facebook group now!  Just search Wedding Dance Entrance in Facebook

And while this is only a microscopic look at how this video went viral, it is a small part of why the video started this morning with 75,000 views on YouTube and now has over 192,000 views less than 10 hours later.

Updated: The couple, Jill and Kevin Heinz, have already been contacted by Good Morning Amercia about this YouTube sensation.

So why is it generating so much buzz among the social media community?  It’s unexpected.  It’s memorable.  Most importantly it leaves you smiling and wanting more.  Wanting to watch again.  Wanting to share.  Check out the JK Wedding Entrance Dance video below.  I promise this is the most unique wedding entrance you have ever seen.


This entry was posted on Thursday, July 23rd, 2009 at 8:10 PM and is filed under Viral marketing, internet marketing, social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “When A Video Goes Viral: JK Wedding Entrance Dance YouTube Video”

  1. Colin Clark says:
    July 29, 2009 at 12:29 PM

    That’s awesome. I wish my wedding would have gone viral.

  2. Living Widgets says:
    June 1, 2010 at 2:19 PM

    Derek,

    Very nice summary. I think it’s important for people to visualize how things go viral, and your synopsis does that.

    You and I are both trying to take powerful phenomena like viral marketing and translate them into procedures that others can follow: Make it unexpected. Make it memorable. (Memorable is the word I used in my blog, but “unexpected” is just as critical.)

    If you’re interested, I’d like to continue to check out each other’s blogs, and to see if there are more specific ways for us to work together. My WordPress blog is http://www.LivingWidgets.com. The post on Jill and Kevin’s wedding is under Model #56.

    I look forward to hearing back from you.

    Thanks!

    Highest regards,
    Ed

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