I wanted to follow up on my earlier post this month – Blogging Calls to Action – What Are Yours? to let you know that some progress has been made in this ongoing case study. At Fusework Studios, we have come up with 4 different calls to action (CTA’s) for our Fusework blog. The goal of these is to target people visiting our blog with different motives and interest levels. Here are three different scenarios we envision:
One person may be ready to go right now with a Web site or Internet marketing 
strategy – they can now contact us to set up a meeting over coffee and we will pick up the tab.
Someone kind of “on the fence” can contact us to receive a web site evaluation.
Other visitors may simply want to gather information on email marketing or Search Engine Optimization. They can do that now as well.
We will continue to work on these CTA’s to see how our inquiries are affected. The next step is customized landing pages for each of the different buttons. I will continue to keep you posted as I hope this blogging CTA case study will be valuable to you as well.
