Creating blog posts can take a lot of time. More often than not, we only receive a one time value from each of our blog posts. This is why ProBlogger suggests creating Sneeze pages for your blog posts in Day #18 of the 31 Days to Build a Better Blog Challenge. Sneeze pages use your archived posts to create a nice directory of posts all relating to a particular theme, series or time. Creating these posts will show off your archives and improve your Search Engine Optimization. A great way to repurpose your hard work and get the most value from it. 
So, without further adue – here is my BlackBerry Storm themed Sneeze post:
- Will the BlackBerry Storm be an iPhone Killer?
- BlackBerry Storm in the Forecast – Launch Day
- BlackBerry Storm Less Than 24 Hour Review
- BlackBerry Storm Month Review
- Twitter and Facebook in One App for Your BlackBerry
- BlackBerry Storm Resources and 3 Month Update
- BlackBerry App World Open for Business
So, where are we at today with the BlackBerry Storm? Verizon finally released OS update 4.7.0.148 for the BlackBerry Storm on May 31st which has really helped the overall performance of the phone. And of course just when the BlackBerry Storm is starting to perform at a near flawless level….rumors about the release of the BlackBerry Storm 2 are surfacing online.
I’m curious about your statement:
“More often than not, we only receive a one time value from each of our blog posts.”
The vast majority of blog visitors are first time visitors right? Love to know your %, but most blogs run between 65% to 98% first time visitors. Those first-timers come from either search or referral.
Clearly that traffic is valuable and directly attributable to the cumulative value of your blog posts. Meaning that your blog posts not only live forever, they GIVE forever.
Chris,
Ahhh I knew someone would catch me on that. I sat there last night writing this post trying to think of the best way to word that line. I did not mean it that each post does not continue to give in an SEO perspective, but that often times after the post is written we as bloggers and writers will often forget about the posts we have done. Repurposing those posts and linking them from our more “current” posts will help reinfoce our message while driving additional traffic to those posts that otherwise might not have found them.
I definitely agree that each blog post does GIVE forever, but think that repurposing and relinking will allow them to give a little more as well. Thanks so much for your comment. I will probably reword that phrase as I thought that same thing myself and did not mean for it to come off that way.
Derek