Today is Day 2 of ProBlogger’s 31 Days to Build a Better Blog Challenge. Still being a little unsure what to expect each day of the challenge, I was relieved when the homework assignment to write a list in a blog post appeared in my inbox today. Not that I don’t like a good challenge, but this one happened to come with perfect timing.
A few of us at Fusework Studios were recently invited to be guests on one of our favorite weekly blog shows – Brandswag TV. The topic for this week’s webisode was The beauty of video blogging. Ironically enough, our conversations within this video turned into a list on why video is important in social media and on the web. Check out a few of our points below!
1. Video is very well received on the web – just look at the popularity of YouTube and Vimeo.
2. Video delivers content in a way that adds interactivity – hearing, seeing, connecting. Very powerful.
3. Video encourages sharing – people are very likely to share a great video online…this can make your video go viral fast.
4. Video in social media the perfect way to show personality. Don’t just be a profile or screen name. Be a real person. Use video from time to time.
5. Video is an entertaining way to deliver a message. It is very easy to include graphics, sound effects, etc. that make the message effective and engaging at the same time.
6. Video is quick and to the point. A ton of content can be overwhelming. Especially when you can convey the same point in a 1 minute video.
7. Video is fun. It’s always nice to take a break from writing blog post after blog post t0 record a video. A great way to combat writer’s block.
Check Episode 10 of Brandswag TV for more information on “The beauty of video blogging.”
Special thanks to Colin Clark and Kyle Lacy for having us on the show.
[...] 31 Days to Build a Better Blog Challenge. The task for today is to promote the list blog post that we published yesterday. I typically promote each blog post that I write using Facebook and Twitter to drive traffic. [...]