Seth Godin has been reminding us frequently in his recent blog posts about the importance of tapping into our current client base as our greatest resource for increasing sales. This concept is not something new, as we all are probably familiar the classic 80/20 rule. Yet it is a concept that is very easily forgotten. We often get focused on finding new clients instead of finding new ways to approach our current clients to open the doors to additional opportunities.
This is often true in social media as well. It is very easy to get caught up in trying to increase our awareness online, form new relationships and drive new business using social media. But what about our current clients? How are we using social media to strengthen relationships with them?
If you haven’t done so already, I encourage you to take a moment to check your social media profiles to see how many of our current clients are out there. Send them a message. Share something cool you found online with them that you think they might be interested in learning more about. I think you will find them to be very receptive to this initiative. 
Your current clients should not be just another connection or friend. If you work together they should be your greatest social media ally.
