Occasionally I will get a piece of email marketing that breaks through the clutter. Sometimes it is just a matter of timing. Other times it is just an excellent concept. I received the below email marketing piece from McAlister’s Deli and wanted to share a few reasons why I think this particular piece works. Check it out and let me know if it works for you:
McAlisters Deli Email Marketing
The Distribution List- This email was sent to McAlister’s DeliGram subscribers which means we have voluntarily signed up to receive such communication.
The Email Subject Line- “We’d Like to Get to Know You.” Attention grabbing. Seems sincere. I think I will go ahead and open it.
Design- Not over the top, but functional. Matches the McAlister look and feel but doesn’t take it too far. Very clean and not distracting from the core message.
Incentive- In today’s economy am I willing to take just a few minutes for a chance to win $100 gift card to a deli I already frequent? Absolutely!
The Message- The content is straight to the point and makes me feel as though I am helping McAlister’s serve me better. I appreciate them taking the time to value my opinion and I just love the “sandwich in a quick survey.”
A Conversion Point You Cannot Miss- Let’s see here…do they want me to take a survey? It couldn’t be any clearer. Heck I bet Seth Godin even thinks a monkey could figure it out.
McAlister’s Makes Good On Its Promise- Go ahead. Click on the image and take the survey. Believe it or not it really is quick. So many times we are lured into “quick” surveys that end up taking FOREVER. Not this time. Thank goodness!
I agree. This is a textbook example of how to do email marketing. Especially b2c email marketing. Design is good. Message is good. The call to action is excellent and beyond the cost of actually sending out the email, they’ve only got to cough up 100 bucks worth of product which I assume they make good margins on anyway. OH btw you should come on brandswag tv if you’ve got a friday free.
Thanks for the comment Colin. I would love to jump on Brandswag TV sometime. Just let me know what Friday would work.
Best Wishes
[...] Email Marketing Case Study A Few days ago, I added an email marketing case study featuring a McAlister’s Deli email piece I received. Overall, I considered this particular email campaign to be very [...]
Interesting!!