D-Mac’s Blog

With an ever growing to-do list it can be difficult to set priorities in life, much less online.  The online scene is a bit overwhelming at times.  So many places to be, so many things to do.  I have to get my web site designed, need to set up my Facebook account, time to finally get on Twitter.  So, where do I begin?

I have a one word suggestion for you.  Content.

It can be so easy to try to be everywhere at once and forget about what the driving force for your online presence is going to be.  Content. Think about it- If you have the best looking web site in the world, the most friends on Facebook or the most followers on Twitter but you have no good content to deliver… what good is all of that work going to do for you?

Content is the common denominator among all online platforms.  Content allows you to engage your target audience, promote interaction, and lead to conversion.  If a potential client comes to your site and they are unable to tell what exactly it is that you do or why you are better than the vendor they are currently using- I doubt they are going to call you because of your cool web design with flash animation.

Go ahead and get some good content written without overwhelming yourself with all of the different social media platforms and other places to be online.  Then take a look  the message you are trying to get out there.  All at once things start to come into place.  Maybe it doesn’t make sense for you to be on Twitter (yes, you are reading this correctly).  Maybe you should start with a blog to learn the discipline on what it takes to have an effective online presence then branch out from there.  Realizing things like this can save you a lot of time and lead a more productive online presence.  Give it a try and let me know how it goes.

CliffsNotes Version : Think about your content first, then set your priorities online.  It makes more sense.

For more on setting your priorities in life and simplifying, check out Brandon’s Big Ideas.