7 Things About Me

January 31, 2009

There are several notes going around on social media networks encouraging people to share random facts about themselves.  I think this is a great exercise and would challenge anyone reading this to do so. 
Here are 7 things you might not know about me:

1. I am forever thankful for my family, friends, co-workers and significant others. 

2. I am famous for putting Rap and Country music on the same CD.

3. I am obsessed with reality TV- all of it.

4. I am trying not to eat out as much and cook more often (this has been an ongoing struggle for a few years now).

5. I sometimes dip my pizza in applesauce- it tastes good, try it.

6. I find exercise to be a great way to reduce stress.

7. I love lists, bullets, and numbers.


Pre-Inauguration Sunday Drive

January 30, 2009


I would like to share a guest blog post today.  My mother lives in the Washington D.C. area and was able to participate in several of the Inauguration events.  Below is a post sharing her thoughts on a Sunday drive just before the Inauguration.

The events of the past few days leave me wanting to allow the sights, sounds and emotions experienced to linger awhile in my thoughts. I am in awe of how we, the United States of America, demonstrated to the watching world how people of many cultures and how people of many perspectives can speak out their differing doctrines yet through a “by the people, for the people” democratic process come together for the transfer of government political leadership in a peaceful, jubilant, celebratory manner.

I chose to view the Inauguration Day events with friends in the comfort of my home. However, it was the prelude, the few days prior to the event that gave me opportunity to rub shoulders with the people who came to be a part of this historic inauguration. I invite you to come along with me as I relive my “Sunday drive” into the District of Columbia on January 18, 2009.

There was little Sunday morning traffic as I whizzed across the 14th Street Bridge and drove a zigzag pathway toward the Lincoln Memorial. With the We Are One Concert scheduled to begin around 2:30, I knew that street closures would make it impossible to get very close. That was okay as my true purpose was to see firsthand the security in place and what means was used to block off streets.

At every intersection there were about 5 police/military personnel clearly visible and strictly enforcing “no part of the vehicle is to extend into the pedestrian walkway of the intersection.” Several drivers, including me, heard the whistle and were immediately told to back up, clearing the walkway. Even though there was no walker in sight, I gladly followed this safety order.

Camouflage-clothed individuals and military hummers parked crosswise blocked numerous streets and effectively managed to keep the crowds moving toward the Lincoln Memorial to stake out their small spot of ground space from which to watch the We Are One concert. Again, it was impressive to understand the organization and discipline required to make all of this work.

Satisfied that getting closer was not an option, valet parking at the Willard Intercontinental Hotel seemed like a great plan – and it was! The Willard is so rich in history and is a grand hotel in décor and ‘feel.’ The lobby and Peacock Alley inaugural decorations were exquisite. Watching the steady flow of guests arriving was a fashion show and celebrity/political sighting rolled into one. Constant movement and conversational buzz continued as the lobby filled, a Harvard reception began in the meeting rooms downstairs and the ballroom hosted a special luncheon – later someone told me it was an Oprah event!

Directly across the street from the Willard is the White House Visitor Center. Why not check it out? Especially with having the advantage of being there early on a Sunday morning. Walking right in – there was no waiting line at all – I felt like the place was ‘all mine’ as I browsed and quickly became friends with the staff. There were several great activities for kids – designed specifically to help them understand and celebrate the inauguration. Of course – I now have one copy of each activity. The Visitor Center is run by the Park Service and the Park Rangers were handing out special inauguration buttons. By now, the staff had taken me under wing and made certain my VC shopping bag was stuffed with anything and everything they were handing out. Upon leaving I noticed the entrance line now extended out the door and down the sidewalk. Brr! That would not have been fun in the cold morning temperatures. Positive luck was shining on my day.

Next, it was a walk around the White House area and snapping some photos until my toes and nose felt like icicles The Café du Parc was the perfect spot for a warm up of cranmosa – mimosa made with cranberry juice – and chocolate croissants. It also provided an informal way to meet more people and learn there ‘story’ that had brought them into town for the inauguration. If there was any doubt about the enthusiasm and high expectations that Barack Obama has generated for his presidential term, the atmosphere within this room erased even a trace of it.

After reclaiming my car getting close to the Capitol seemed like a good idea. There was a parking space awaiting on 3rd Street. Walking among the many people who were milling around and taking pictures renewed the sense of excitement. It was contagious! Equally noticeable was the diversity and the patient demeanor displayed by everyone I encountered. There were more smiles than frowns. There was more kindly conversation than rude remarks. There was an atmosphere similar to enjoying a pleasant summer day even though it was a breezy, single digit wind chill day.

Three hours had passed. My senses were filled with the experience. It was time to leave. The concert was scheduled to begin and I wanted to avoid being captured in slow moving traffic. Surprisingly, I easily navigated the route to 395 and was home in the regular amount of time. Immediately I turned on the TV and was astounded by the traffic flow going into the District and the multitudes of people ready to rock ‘n roll at the Lincoln Memorial. Whew! I had missed the traffic and the huge crowds . . . but I did not miss out on a wonderful prelude to the emotional atmosphere that would prevail throughout the next two days. I am so very blessed to live in America…land of the free!


3 Key Ingredients- Ability, Motivation, Attitude

January 26, 2009

Today I wanted to share an email that I received from Cardinal Fitness.  The Lou Holtz quote particularly stood out to me.  Attitude is the key ingredient in almost everything you do in life.  You can have all of the talent in the world, a ton of motivation- but if you don’t approach your life with a positive attitude you will never reach your full potential.  With so many things going on and so many negative people out there, this can easily be forgotten.  This email serves as a reminder.  Read.  Be inspired.  Enjoy. 

Begin email from Cardinal Fitness:

To achieve big things this year, you have to continuously challenge yourself. The road to success is typically long and hard. We look forward to helping you stay in shape for your journey.

Thought for the Day
Words can create impressions, images and expectations. They can influence how we think and sometimes even determine our actions. There’s a powerful connection between the words we use and the results we get.

You don’t have to be a fantastic hero to do certain things to compete. You can be just an ordinary chap, sufficiently motivated to reach challenging goals.
-Edmund Hillary

Patience and perseverance have a magical effect before which difficulties disappear and obstacles vanish.
-John Quincy Adams

Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.
-Lou Holtz

It is never too late to be what you might have been.
-George Eliot


Online Reading Favorites for the Week

January 25, 2009

Below are some of my online reading favorites this week.  Click on a headline to read the full article.  Hope you enjoy!onlinereading1

Top 20 Social Networks of 2008
Twitter is growing like crazy (I’m sure you already knew that).  Facebook is about to catch MySpace.  Classmates and Ning are doing surprisingly well?  Very interesting report by Mashable.

Don’t Make this Twitter Mistake- It Will Destroy Your Brand
Is it possible to go from 23,000 followers to just 213 before you know it?  Just tweet something offensive and it will happen.  I guess this proves @astrospace followers were paying attention.

Wikipedia is Wrong?  How Can this Be?
Right or wrong,  I still love Wikipedia.  Thank goodness I don’t plan on doing any reports soon.

Marketers Promise Hope
I love this Seth Godin Blog Post.  A perfect reminder that marketing isn’t always about a product or service, but about the feeling it creates.  The feeling of hope.


HubSpot Blogging Webinar Review

January 24, 2009

Another great Friday lunchtime Webinar from HupSpot today.  A group of us at Fusework Studios assembled to continue learning and improving our blogging skills.  This time the topic was 5 Tips for Advanced B2B Business Blogging.  The presenter for this session was Rick Burnes, Inbound Marketing Manager and frequent blog contributor at HupSpot.  If you are interested in viewing the full presentation, I would encourage you to check out  HubSpot Marketing Webinar Archives and download the 5 Tips for Advanced B2B Business Blogging presentation video and slides here.  As always, HubSpot delivered plenty of useful information.  I would like to share a few things that stood out to me.

Rick was very up front and set the stage for his presentation.  He stated that this presentation would not cover the basics of a blog such as selecting a blogging software or the steps involved in setting up a blog.  This was a more “advanced” presentation on how to effectively utilize your blog after it has been set up.

He stressed the importance of varying your blog posts.  Blog subscribers do not want to read about the same thing every day.  They do not always have 30 minutes to devote to your blog.  Sometimes only including text can seem boring.  You must change it up.  Include video occasionally, mix up your short posts and long posts, and keep in mind that you do not always have to write as if you are a Nobel Prize winner.

Rick used an effective food analogy to illustrate this.  Sometimes your everyday blog posts should be short and routine like eating Raisin Bran in the morning.  Other times you will want to put a lot of time, pictures, and links in them to make it really sweet like a cake.  And sometimes you just want to be spicy and controversial like Tabasco sauce.  These were just a few of the analogies he used.  Download the full presentation to read the other food analogies for effective blogging.

During the entire Webinar participants were able to follow and ask questions via Twitter.  The interaction on Twitter generated the question, “How do I get an old school CEO to see the value in blogging for our business?”  Rick admitted this is hard to do, but reminded all of us that it just takes time.  Ask someone who hasn’t quite come around on blogging how they make their purchasing decisions.  Do they react to TV ads?  Do they purchase because of radio commercials? Or do they do reasearch and read reviews online to make intelligent purchasing decisions?  Most people that surf the web regularly are inclined to do their homework online before making a purchase, especially a big one.  Just think about it.  It makes total sense.  You want to know first hand how real people are benefiting or not benefiting from using a product or service.  This was the simple, most straight forward exercise to recommend to non-believers.  Thank you to Rick for pointing it out!

We at Fusework Studios sent in a TwitPic during the Webinar which was noticed and Re-Tweeted by Rick and Ellie at Hubspot.

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Smaller Indiana 4,000 Member Party A Success

January 22, 2009

SmallerIndiana.com is increasing Indiana’s visibility on the map.  On the Social Media map that is.  Indiana may be a “smaller” state comparatively speaking, but our ideas are certainly big.  SmallerIndiana.com is proof of this. With a membership base of now more than 4,400 people this social networking site is really living up to it’s mission of “making creative people and innovative ideas easier to find.”  Smaller Indiana put together a member party at the Rathskeller in order to celebrate the important milestone of reaching over 4,000 members.smallerindiana4000memberparty

The 4,000 member party was my first Smaller Indiana event so I entered without a true sense of what to expect.  I was very impressed with the turnout.  There appeared to be around 150-200 people presemt which I felt was a good number for a weeknight event.  As always when walking into a fresh networking scene, I was a bit tense at first and it took me some time to determine the best way of meeting other people in the room.  I had the opportunity to go with 2 of my co-workers who are very accustom to the Indy networking scene so they were able to provide guidance.  Once I got going I really enjoyed myself and the level of interaction in the room.

Here are just a few of the key ingredients that I believe made the Smaller indiana 4,000 party a success:

Many People Felt Like They Already Knew a Few Things About Each Other Because of SmallerIndiana.com
Regardless of if it was your first time meeting a particular member face to face or if you were long time friends, it felt like many people in the room already knew something about the other person.  Reading blogs, watching videos, participating in discussions…all of these things are ways that people get to learn more about you as a person and it makes taking that online relationship offline a smooth, natural process.  The end result was a remarkably high level of interaction compared to your average networking event. 

Everyone Had at Least ONE Thing in Common
Even if you didn’t know a single thing about the person your were talking with, you at least knew they were a member of Smaller Indiana.  This provided at least one topic to discuss which often led into other very interesting conversation.  Several times I heard the question, “So how long have you been a part of Smaller Indiana?”  or “So how do you use Smaller Indiana?”  Both of these are examples of great conversation starters. 

Staying in Touch Will Be Much Easier
The night of the event I felt compelled to go onto Smaller Indiana and add a few new friends, check out their videos and read their blogs.  Several of my new contacts from the event did the same.  I can now stay up-to-date with these people easily and effectively because I know they are all in one place.  This is the thing I love most about SI…while it is over 4,400 members now it still feels like a very tightly knit community.  For this reason, I know it will continue to be an effective online tool.

If you attended the event or are thinking about attending the next event , check out Kyle Lacy’s post about what to do at the Smaller Indiana 4,000 AFTER Party.

I also encourage you to sign up for the group that my co-worker Justin Bryant created on Smaller Indiana called the the Social Media Lunch Club.

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D-Mac’s Online Reading Suggestions This Week

January 19, 2009

Below are a few articles that I felt were worth sharing this week. Just click on a headlisteve-jobsne for the full article. Enjoy!

Steve Jobs Steps Down on Medical Leave- What Will Happen to Apple?
I had to start with this article. Nothing was bigger last week in the technology industry than the news of Steve Jobs stepping down until the end of June for health reasons. Twitter was absolutely insane with people posting links to different articles about Steve Jobs and how this change would impact Apple.  Instantly people began to question Apple and if the brand would continue to live on.  While the answers are yet to be determined, I am hopeful that the Apple brand is stronger than one person.

Everyone Else is On Facebook.  Why Aren’t You?
If Facebook were a country, it would be the 8th most populated in the world.  Since last home_facebookAugust, Facebook has grown at a rate of 374,000 users per day.  These are just a few of the remarkable statistics from this article.  I never would have guessed 4-5 years ago that when my friend first told me about Facebook that it would become the monster it is today.  This is a true example of an Ideavirus.

Tips for Building Your Social Media Resume
Following up with my reading suggestions from last week, this post provides some quality insight into creating an effective social media profile.  My personal favorite is the concept of setting up a video resume with answers to FAQs.  It is definitely interesting to see how social media is changing the interviewing process.

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SocialScope: Facebook and Twitter in One App for Your Blackberry

January 14, 2009

SocialScope is an application for the Blackberry that combines Twitterberry and the standard Facebook app into one.  SocialScope is currently in Alpha review, so I am unable to include a video with screen shots of it actually working live on my phone at this time.  I have been in communication with a representative at SocialScope and will be notified when permission is granted to post a full-blown video review.  The SocialScope representative also wanted me to make a note that the Blackberry Storm is receiving limited support because they currently do not have a Storm to test it on.

Overall, SocialScope is a great application for any Blackberry user.  I am particularly impressed with its performance considering it is still in Alpha.  Twitterberry is going to have some catching up to do.  Even in the Alpha review the Twitter side of things is seamless and very user friendly.  The Facebook side of things leaves a bit to be desired, but I hear they are working hard on that.  Watch the video review above for more information.

If you are a Blackberry user, you may sign up to receive the Alpha Version of SocialScope here.

Continue to follow my blog for additional updates on SocialScope.

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Thoughts From a Recent Networking Event

January 13, 2009

I want to preface this post by letting you know that by no means do I consider myself a networking master.  In fact, I am far from it.  Some networking events make me highly nervous and uncomfortable- which is the reason why I would like to share my thoughts and some tips from a networking event I recently attended.  The advice I am providing is purely second hand.  I felt compelled to share with you, so take it for what it’s worth.

American Advertising Federation: East Central Indiana was the host of the event and the speaker was Matt Anderson with The Referral Authority.  Due to this being a lunch meeting, Matt was very limited on time but did a great job of cramming a lot of useful information into just 50 minutes.

Part of Matt’s presentation featured interactive elements which forced the attendees to step out of their comfort zone for just a few minutes.  He pointed out that people tend to sit with other people they already know at networking events such as these.  While, this can be good for your business sometimes, most of the time it will be more beneficial to meet new people.

Everyone was asked to switch tables and do a mini interview with someone they did not previously know.  The questions that were provided for us to ask during the interview had nothing to do with business, yet they were the most effective. I asked myself, “How can this be?”  Then I started thinking about the Cardinal Success chapter of BNI meetings that I attend on a weekly basis.  There are several people in the group that are considered “pros” or “veterans.”  These are the people that pass the most business by giving high quality referrals.  I realized a large part of their conversation isn’t about business either.

Their conversations are about what really matters- truly connecting with the other person.  They ask about their kids, siblings, and parents.  They talk about the game last night or the latest movie to be released.  Once you find out what makes the other person tick, what they could talk about for hours and hours- then you have found the key to gaining their trust.  And when they trust you as a person, they trust you with their business.  Passing business then becomes a way of habit and something that just happens naturally.  These are the same people that are passing millions of dollars of business on a yearly basis because of the relationships that have been formed and not because they went to a networking event trying to their sales pitch to as many people in the room as possible.

I realize that it takes time to build solid relationships with business partners and at some point you are going to have to ask the standard questions about their business.  This is why I have included the information below:

It can be very difficult to know what to say to someone when you are meeting them for the first time.  Sure you can ask them what their name is, who they work for, and what they do there.  After a few minutes of chit-chat you will typically cut to the chase and find out if they are interested in doing business.  Most people will take your card and promise to pass it on to the right person or be in touch soon.  How do you break through this clutter and leave an impression that they will remember?

Consider Bob Burg’s 10 Networking Questions which might actually lead to an interesting conversation:

1. How did you get a start in your business?
2. What do you enjoy most about your profession?
3. What separates your company from the competition?
4. What advice would you give to someone just starting out in the ________business?
5. What one thing would you do in your business if you knew you couldn’t fail?
6. What significant changes have you seen take place in your profession?
7. What do you see as the coming trends in your business?
8. So, what is the strangest or funniest thing you have experienced in your business?
9. What ways have you found to be effective when promoting your business?
10. What one sentence would you like people to use when describing the way you do business?

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D-Mac’s Online Reading Favorites for the Week

January 11, 2009

Below are some links and brief summaries to articles/posts that I found worth sharing this week.  Click on a headline to view the full article.  I hope you enjoy!

Get A Free Whopper by Deleting 10 Facebook Friends
Burger King has created an application for Facebook called the Whopper Sacrifice.  The theme is “what are you willing to sacrifice for a Whopper?”  10 Facebook friends?  Over 177,500 friends have been sacrificed so far.  Many of us do have “fair-weather web friendships” and I guess 10 friends isn’t too bad for that flame broiled taste.  This Burger King marketing campaign definitely breaks through the clutter. 

How to Stop Twitter from Becoming a Waste of Time
While there are many valuable benefits to using Twitter, it can be very time consuming.  If you do not have a Twitter strategy, this time can be a completely wasted.  It all starts by defining your goals and objectives for using Twitter.

SocialScope: Twitter and Facebook for Your Blackberry
SocialScope is an application for the Blackberry that is currently in Alpha testing.  They have released 200 invitations to try this application.  I was lucky enough to catch a tweet in time from @aaronaiken with a link to the invite.  I currently have SocialScope running on my Blackberry Storm.  It is awesome!  Twitterberry and Facebook applications combined into one with near real time updates.  I am in the process of working with the SocialScope developers to get permission to do a video review.  I have been approved to do a review without video and screen shots.  Look for that in depth review to come this week.

Blogging and Social Media Changing the Job Search
Blogs and other social media tools are impacting the way people find jobs.   More employers than ever are now looking at social media profiles of potential job candidates during the hiring process.  People are reporting success from using their online network to lead to a job opportunity.  Creating and utilizing such social media tools can demonstrate a level of skill and comprehensiveness that can help separate you from the competition.  It is starting to look like the traditional resume may soon become a thing of the past.


Why Do You Use Twitter?

January 10, 2009
Image representing Twitter as depicted in Crun...

Image via CrunchBase

I always try to respond to any comment or question that I get through my blog and other social media profiles.  Recently, I had a friend from High School that I had not talked to in awhile tell me that she had watched my video blogs and wanted to know if she should get setup on Twitter.

I responded with the reasons that I am on Twitter and gave her a final “answer” that she probably didn’t want to hear.  It depends. It depends on what you are trying to do and what Twitter would allow your to accomplish.  Setting up a Twitter account merely to say that you are on Twitter would not be advisable.

Here is what Twitter has allowed me to accomplish since joining:

Gain instant access to a ton of valuable resources
Every single day people in my Twittersphere are posting numerous links to articles about recent news that pertains to exactly what I do and what I am wanting to learn more about.  This is the most beneficial use of Twitter in my opinion.  It is like a buffet of valuable links waiting for you to pick and choose what you are hungry to learn more about that day.  If you are like me, I am sure you like buffets especially one that will make you smarter and not fatter.

Increase my brand awareness and develop loyal followers
Twitter allows newcomers to get their name out to the masses quickly and effectively.  Twitter is great at helping to promote your blog or other online presence.  Not only have my page views gone up drastically since joining Twitter, but so have my blog subscribers.  I have been able to expose my name and my company name to more people, more effectively in a short amount of time.

Ability to “broadcast” updates many places
Twitter is compatible.  It can be a nightmare to try to update all of your social media profiles and other online presences.  Twitter works with nearly every social media platform.  This means when you update your Twitter status all at once all of your other profiles are updated and your interactivity begins to increase.  This gets your status updates out quickly and to a large audience.

Online networking and relationship building
Through my short time of being on Twitter, I have developed a small “conversation group.”  These are Twitter users that I follow the closest as they have responded to one of my tweets, retweeted one of my tweets or sent me a direct message.  I have in turn done the same for them.  This is the group I have started to build a relationship with and will continue to network with.  In a couple of instances, this has led to some business being passed and could continue to do so in the future.

So now that I have told you why I use Twitter, I am curious to know- Why do YOU use Twitter?

Below are some additional links about the benefits Twitter can offer YOU:

Pro Blogger’s 9 Benefits of Twitter for Bloggers

The Talent Buzz- 6 Benefits of Using Twitter as a News, Networking, and Marketing Tool

Twitter Being Used as a Focus Group

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Setting Your Online Priorities- Think About Content FIRST

January 7, 2009

With an ever growing to-do list it can be difficult to set priorities in life, much less online.  The online scene is a bit overwhelming at times.  So many places to be, so many things to do.  I have to get my web site designed, need to set up my Facebook account, time to finally get on Twitter.  So, where do I begin?

I have a one word suggestion for you.  Content.

It can be so easy to try to be everywhere at once and forget about what the driving force for your online presence is going to be.  Content. Think about it- If you have the best looking web site in the world, the most friends on Facebook or the most followers on Twitter but you have no good content to deliver… what good is all of that work going to do for you?

Content is the common denominator among all online platforms.  Content allows you to engage your target audience, promote interaction, and lead to conversion.  If a potential client comes to your site and they are unable to tell what exactly it is that you do or why you are better than the vendor they are currently using- I doubt they are going to call you because of your cool web design with flash animation.

Go ahead and get some good content written without overwhelming yourself with all of the different social media platforms and other places to be online.  Then take a look  the message you are trying to get out there.  All at once things start to come into place.  Maybe it doesn’t make sense for you to be on Twitter (yes, you are reading this correctly).  Maybe you should start with a blog to learn the discipline on what it takes to have an effective online presence then branch out from there.  Realizing things like this can save you a lot of time and lead a more productive online presence.  Give it a try and let me know how it goes.

CliffsNotes Version : Think about your content first, then set your priorities online.  It makes more sense.

For more on setting your priorities in life and simplifying, check out Brandon’s Big Ideas.

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Should I Include Video on My Blog?

January 6, 2009

I ran across a blog post by Kyle Lacy today which is actually a reblog from Ellen Dunigan on Smaller Indiana.  The blog post included some good tips for creating a great video blog.  As you can imagine, it immediately caught my attention as I tend to include a good amount of video on my blog.  I found the article to be so relevant to what I was doing that I decided to give my first REBLOG a try using the link at the bottom of Kyle’s daily blog email.  This link took me to Zemanta’s Reblog service where I was able to install the Zemanta Firefox add-on and quickly copy the HTML for the link back to Kyle’s Blog I am including below.  It allows you to pick which section of the blog you would like to reblog- a really cool feature.

I found this fascinating quote today:

10 Tips for a Great Video Blog January 5th, 2009 by Kyle Lacy Posted in Viral Marketing, blogging, small businessKyle Lacy, Social Media – Indianapolis, Jan 2009

The article also motivated me to share the reasons why I include so much video on my blog.  So here they are:

1.  Video Helps Add Personality to Your Blog
One key factor to a successful blog is showing personality.  You need to be able to connect with your audience and allow them to get to know who you really are.  Convince them you are HUMAN.  Sure the content that you put in a blog allows you to do this, but video adds a whole new dimension.  Your viewers are able to actually see you and hear you as you are expressing your thoughts on a particular subject.  This makes it much easier for them to connect.  When people begin to connect with where you are coming from, you start to establish a rapport and build a level of trust.  This is key in developing your group of loyal followers.  This will be the group you can truly benefit from interacting with.

2. Video Increases the Level of Interaction on Your Blog
I have noticed that a large amount of my feedback has come from my YouTube videos.  Interaction on YouTube is the reason that I know OS version 4.7.0.85 is now out for the Blackberry Storm and that it is in fact possible to use Twitterberry in landscape mode.  A viewer saw my videos on YouTube and felt compelled to provide me with information that has been very helpful.  Of course this made my videos a bit inaccurate, but this is why I am telling you about it now.  I firmly believe that opening up your level of interaction by including video elements you are more likely to get your followers to open up as well.  

3. Video Enables A First-Hand Demonstration
My blog so far has included several product reviews.  By adding video to my blog not only am I able to write my review, but I can also show exactly what I like and dislike about the product I am reviewing first-hand.  This adds authenticity to your review as viewers know that you have actually experienced real life interaction with the particular product you are reviewing.  This is a great step toward encouraging others to value your opinion.  Because after all, if you opinion is not valued- what good is a blog?

All of that talk about including video on your blog and guess what?  I am not posting a video for this blog entry.  If you want a new video, I guess you will have to check back later this week!

And if you are looking for a review on video cameras- check out this blog post by Justin Bryant.

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Why Should I Start A Blog?

January 6, 2009

Why did you start a blog? Why should I start a blog?

I have been getting these two questions a lot lately as my blog continues to develop.  There are a lot of valid reasons why you should start a blog, but just remember a blog should be something that you WANT to do.  It may take a little convincing from some friends or co-workers to finally quit talking about it and actually do it.  A blog is not for everyone and it should not be something that is FORCED or something that you are not ready to make a commitment to.  Having said that, If you do decide to start a blog I believe you will find it to be a very rewarding experience.

Watch the video above to see why I started a blog and read more on some of the reasons on why you may want to think about creating your own blog.  There are many more than I could list…trust me.

Through blogging you learn about new things
Learning can be a great experience and a blog enables you to learn a lot about not only the online community, but other topics you might be blogging about.  It is natural to want to make your blog the best it can be which forces you to learn about things you do not know and more about things you may already know.  It is also very fun learning.  Why?  Because you get to share something you learned with the rest of your online community.  And then the best part- you begin getting feedback.  Mostly positive, though you will have a few negative posts as well.  You will also have posts of other people talking about similar topics that interest you.  Time to go check out those posts and learn even more.  All at once you have this cycle developing and you are learning new things every day while having fun doing it.

Blogging is low cost and helps create YOUR brand
What better way to get your name and expertise out to a large amount of people than blogging?  Blogging is a great way to help you not only strengthen your company’s brand- but YOUR brand.  It enables you to establish yourself in the online community as someone who is knowledgeable about a particular topic or topics.  Suddenly you become an expert in your own niche.  Then people began to trust you and the next thing you know you have developed followers or a Tribe or even Sneezers (as Seth Godin would say).  This allows you to spread your name while developing contacts and quality relationships with those followers.  Just like the traditional definition of networking, this can lead to great business opportunities as well as person opportunities.
All of this great exposure and endless potential opportunities and how much money does it cost you – not much at all. In fact, you can create a WordPress blog for free right now.  It will take you about 5 minutes to get started.

Blogging enables you to quickly produce content resulting in SEO and ROI
Content is king on the web.  Search engines are all about fresh, changing relevant content.  A blog delivers that content that search engines are after.  It makes Google happy.  This means your site gets more traffic.  Not just traffic, but qualified traffic.  With qualified traffic leads are generated.  With leads come sales.  Sales=money.  Money = good = you stay in business.  You don’t have to take my word for it.  Check out some of the benefits of blogging according to Compendium Blogware.

Blogging helps people
This is by far the most surprising and rewarding aspect of my blogging experience so far.  I can tell through comments and other interaction that I have been able to help people.  Even if it is something as small as telling them why they should or should not buy a particular cell phone, go see a certain movie; or even if it is something as trivial as helping them customize their Facebook or Twitter experience.  In some way, I know that I have helped them.  I don’t care who you are- helping people (even if it is someone you barely know) is one of the most rewarding experiences in life.

Final Reason: Blogging is fun.  Try it.  I think you will agree.


D-Mac’s Online Reading Favorites for the Week

January 4, 2009

In an effort to diversify my blog posts and keep things fresh, I decided to do a post with several links to some very interesting and valuable articles I found online this week.  Simply click on a headline to read the full article.  If you have any comments or other links you would like to share, please post below.firefox-internet-explorer

Firefox Gaining Ground on Internet Explorer as Browser of Choice
This is an article about Firefox increasing in popularity.  It has now taken over 20% of the market share.  Firexfox continues to improve on this number as Internet Explorer continues to drop off.  Internet Explorer is set to release IE 8 soon, in fact it is in Beta now.  Based on feedback so far, Firefox still is much faster than IE and Google Chrome tops them all.

Mashable’s 10 Ways Twitter Will Change Blog Design in 2009twitter_logo1
Twitter has made it’s mark and is here to stay.  As of now the focus as been how integrate Twitter with your blog or social media in presence.  In 2009 it might look more like how do I integrate my blog with Twitter- meaning Twitter will become more of the platform of choice and other tools will integrate in.  This article covers everything from Tweetbacks and Tweetstats to TwitterRolls and blogs influenced by Twitter themes with WordPress widgets like My Favorite Tweets.  I don’t know about you but I cannot wait to add more Twitter-based words to my vocabulary.

Seth Godin’s Blog: When Marketing Goes Nuclear
As I am sure you know by now the Nintendo Wii was a huge success this holiday season.  I don’t even know what you say about this particular post.  You must watch the video below.  I do love the Nintendo Wii, but this is a bit disturbing to a certain degree.

more about “50 kids happy to get a Nintendo Wii f…“, posted with vodpod

Blackberry Storm Month Review

January 4, 2009

I have been using my Blackberry Storm daily for over a month now and have been meaning to do this review.  Thank you to Dustin McClure for posting this comment on my blog and prompting me to finally get around to it.  Check out his comment and my response below. Watch the video too, of course!

  1. Dustin McClure Says:
    January 3, 2009 at 3:08 PM How is your Blackberry Storm working out for you now that you’ve had it for a while?Thanks for your review

Here is my reply:

Dustin~blackberry-storm1

As much as I want to love the Blackberry Storm and as much as I do love it on some days…my opinion changes daily.  Some days the phone is great.  Everything runs perfectly the accelerometer functions exactly as it should.  All applications and phone calls are flawless.  On these days it is right up there with the iPhone- better for business use than the iPhone I think.

Then there are the days when nothing works right.  This could be due to the fact that I have installed a leaked update- OS 4.7.0.83 and the latest version that has been released “officially” is 4.7.0.75.  I just had to do it though to see if the phone would perform any better.  And it does…on certain days.  Other times it will lock up at least 2-3 times a day and take FOREVER to adjust orientation through the accelerometer.

I do love the Facebook application, a WeatherBug application for the Storm I installed, and overall all forms of messaging (text, email, mms) have been very great.

I have never been able to get the camera to work for more than 2 minutes without locking up- very frustrating because this is was a selling point for me on this phone.  And TwitterBerry will only work in portrait mode which is a big pain if you are into Twitter (after posting this video on YouTube I received a comment with a link to a video which shows how to correct this and use Twitter in landscape mode).

The thing I try to keep in mind is that it is a NEW phone and there are going to be some issues.  Everyone compares it to the iPhone and the iPhone had several issues in their first generation release as well.  I am hopeful that things will get better through time as more updates are released and am excited about the new Blackberry Application Store which is coming in March of this year.

I am going to be patient and stick with it in hopes of it living up to the expectations that were set by Verizon.  At times the iPhone can be very tempting, but I think I will be able to manage.

I am sure this is a far longer response than you anticipated, but hopefully it is helpful .  If you have any more questions about the Blackberry Storm, you know where to find me.

Thanks,
D-Mac


Blogging: Blog Post Ideas and Resources

January 3, 2009

What am I going to blog about today?

It’s the question all bloggers are faced with.  In some cases, it can be a blogger’s worst fear…nothing to blog about.  Like many new bloggers I was worried about this question when I started my blog.  I am beginning to get the hang of it (at least I hope) so I thought I would share a few tips that have helped me come up with quality content for my blog.

Stop for a minute and think about your day.
Who did you talk to?  Did you have any interesting conversations you might want to share your opinions on?  Did you have any experiences dealing with any clients?  Were you yourself a client with an experience you want to share?  Think about what you did, what music you listened to, where you ate, what you read.  Is there anything you would like to share with the rest of us about these things?

Okay, so that didn’t help…

Try logging into your Facebook account, or your MySpace or Twitter or LinkedIn.
What are people talking about?  Are there any online discussions today that you would like to express your opinion on?  Take about 10 minutes to explore your social networking profiles.  I bet you will find something good.

Go online and check out the news sites.
USA Today, MSN, Mashable are some great sites to start with.  You are guaranteed to find something that is blogworthy on one of these sites.  Surely there is something that you have some thoughts on here.

Compendium Blogware’s 200 Blog Post Ideas for Your Company Blog.  Surely out of these 200 great ideas you can find something relevant to blog about!

And if all of these things still don’t work?
Just do what I do and write a blog about blogging.


Set Your Goals for 2009 and Remember to Change Your Lifestyle

January 2, 2009

Well, here we are in 2009.  We have survived another year and are in the midst of an economic recession.  As with any new year, a lot of people are looking back on 2008 and setting their goals for 2009.

Setting goals is a very easy thing to do.  A goal can be anything from trying to double the amount of revenue your business generates to simply blogging more frequently on your personal blog at home.  Goals are a great thing for everyone on any level…it gives us something to look forward to, something to attain, something to provide us with a sense of accomplishment.  So why do many people look back on their goals year after year with a feeling of bewilderment trying to figure out what went wrong?

The thing that many people forget is that setting a goal and putting a plan in place to achieve that goal are two totally different things.  Goals require one big thing that many of us are unwilling to grasp: A change in your current lifestyle. You are not going to get to where you want to go by continuing to live the way you are now.  This is where people most often will break down because it is very difficult to make that change and break out of your comfort zone.

The below scenario is a perfect example on two different ways to set goals:

Say we have two people with very similar physical characteristics who both want to lose 20 lbs in 2 months.

The first person’s plan to achieve that goal is to eat less food and exercise more frequently.  Pretty good plan, right?  Wrong.

The second person’s plan is to exercise at a local YMCA on Monday, Wednesday and Friday directly following work from 5:30-6:30 each of those days.  They are going to eliminate all soda and fast food consumption.

Which person is more likely to be successful in achieving their goals?  If you said the second person, you were correct!

Why? Because the second person took the initiative to put a plan in place.  While that plan was not as detailed as it could have been say if they had actually put together the work out plan or planned each of their meals for the week, it still involved a plan for a specific lifestyle change.

It can be very easy to say you are going to do a lot of things, but it is those who actually put the plan in place and change their lifestyle that will be successful.  Please remember when setting your goals to spend as much or more time developing your plan to achieve those goals as you spent coming up with them.  If you make the necessary lifestyle change, in 2010 you will look back on 2009 with a great sense of accomplishment.

Let’s make it a great 2009!